Have you ever had a bottle of cologne, really liked the way it smelled, and became your instant favorite? Then a few months after opening your favorite scent you realize that it does not smell as fresh as the day you opened it. Something is not right, you say. It is because the alcohol content in the cologne has evaporated once it was exposed to air, heat or sunlight.  To make your cologne last for 2-4 years, keep your cologne in the refrigerator. Screw the cap as tight as possible whenever you are done using and place it inside the fridge. If you prefer to locate it inside the fridge door, place it at one of the bottom shelves to prevent from exposing it to light, air and room temperature whenever you open your fridge.

It is also suggested by fragrance experts to dab your cologne or perfume in pheromone spots instead of you clothes. Spraying it on clothes does not  enhance the effect of the cologne in your body. Pheromone spots are usually found wherever you produce the most sweat or heat. Example, armpits, neck area, behind your ears, infront of your elbows, wrist, behind your knee and thighs. If you can reach dab some in your back too.

Just because one particular frangrance smells good on someone, does not mean it would smell good on you. Each of us has their own unique smell thumbprint that is all our own. The trick to buying cologne that smells good is to spend a date with yourself and take time in spraying, testing and remembering. That is right, remembering, the fragrance you will likely use more often is the fragrance that brings a lot of good memories. It does not necessarily mean that once you spend on branded types like Estee and Chanel No. 7 that you will instantly use them on a daily basis. Psychologically, the most used fragrances are memory triggers of our own past. Most of us know and can still smell the blue Johnson’s Baby Cologne once I finish this sentence. Right? When I was I got a gift for my birthday of the Bath and Body Works Orchid Edition, I tried all my hardest to analyze why I wanted to spray it on me every chance I get. Then I remembered Johnson’s Baby Powder. The memories of powdered back and wet hair and fresh scent of childhood.

Anyway, the best fit fragrance is a good investment on yourself. It is said that fragrances with a hint of vanilla are the best selling in the world. Studies have shown that it is a subconscious reminder of the smell of mother’s milk when we were all breastfeeding. Next to the sense of sight, our first impressions of people are backed up of how clean someone smells. Next time you decide to spray on that cologne or dab that perfume, make sure it is the right fit for you, make sure that you strategically place it in your body’s best spots and make sure you would not be offensive by swimming in perfume first before leaving your home.

Which is worse? To smell normal–meaning no cologne, or to smell like they’ve been immersed in a tub of strong smelling perfume?